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For instance, Facebook released an automated lead generation feature on Messenger, allowing businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for sending traffic to your website. It's also important to have a diverse social media strategy and use the right social media platforms — not just Facebook, Instagram, and Twitter.
With this information at your disposal, you can create the right content to drive the right traffic to your website. We know that customers are more likely to buy from organizations with excellent word of mouth, but how do you create great word of mouth? First, delight your customers. Second, work with influencers.
To get started with this, build an email list or grow your current list. Below are a few strategies you can use: Publish content that requires visitors to share their email address to access it. Include CTAs for content offers on your website. Include sign-up forms on your website, from your homepage to your about page.
Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers. Pro Tip: Learn how to build an email list from scratch here or grow your email list here. The more brand recognition you have, the more traffic you will drive to your website.
A great way to overcome this hurdle is to repurpose old content. Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did really well, write up a blog post on that topic. Using content that has already performed well will continue to drive traffic to your site.
Learning SEO tools such as Google Analytics, Ahrefs, and SEMrush will help you develop a strategy to generate traffic to your website. These tools will help you learn and analyze what's working on your site and what isn't. Plus, these help you come up with ideas for content that has the potential to generate high traffic.
the person who introduced us to the concept of historical optimization, has written about this extensively. She says, "Historical optimization is a tactic best-suited for a blog that's been around for several years because you need to 1) be generating a significant amount of organic search traffic, 2) have built up a critical mass of blog subscribers and social media followers, and 3) have a sizable repository of old posts at your disposal." Vaughan adds, "Historical optimization should be a piece of your overall blogging strategy — not the whole strategy." Pro Tip: Follow her step-by-step process for historical optimization.
In order to drive traffic to your website, it's important to show up where people are searching. Voice search is an increasingly important area in which to rank. In fact, according to e, Marketer, voice searches will have increased 9. 7% by the end of 2021. That's why optimizing your content for voice search is essential.
My colleague, Kelsey Smith, wrote about it in this blog. She says, "To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user." For example, when someone types in "best soul food restaurant" on Google, the results are generated by the user's location.
This interesting image of pixels can drive traffic to your website from just about anywhere with a flat surface. And they’re not just for restaurants trying to operate safely during the Covid-19 pandemic — marketers love them because they drive traffic — trackable traffic. The main catch with QR codes is that you have to give the user a reason to scan them, so you can’t place them haphazardly.
There are a lot of tools you can use to get started. Check out our roundup of the best A/B testing tools. When a visitor comes to your blog, your goal is to get them to continue reading on other pages of your website. That's why internal links — links to other pages on your site — are very important.
Matthew Howells-Barby, Hub, Spot's director of acquisition, has written about technical SEO in this blog. In it, he says, "Don't underestimate the power of technical SEO changes. [Technical SEO] resulted in us growing our organic traffic by more than 50% in just one month." To get started with your technical SEO, use some of the tips from Howells-Barby's article, including: Fix broken links and redirects.
Content offers vary depending on what stage of the buyer's journey your customer is in, but can include webinars, guides, reports, trials, demos, checklists, and more. Pro Tip: You can learn about different types of content offers here and how to create content for every stage in the buyer's journey here.
Stories about new products or services, your company culture, or even industry thought leadership can all be great drivers for a reader who maybe hadn't heard of your company before and wants to learn more." Social share buttons are links that make it easy for your readers to share your content on social media.
This ties into on-page SEO, described above. One form of content that can drive traffic to your website is educational content. If you create courses, certifications, or educational posts that are helpful to your audience, you'll likely see an increase in traffic. For example, Hub, Spot uses Hub, Spot Academy to generate content that is helpful to our audience.
Caroline Forsey, senior content strategist on the Blog team, says, "I'm always particularly intrigued with a guest pitch if it shows me the writer has done their research ahead of time. For instance, I'd pay much closer attention to a pitch if it tells me how this piece could appeal to my readers.
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8 Proven Ways to Drive Traffic to Your Online Store - Wix.com
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Myth or Fact: Does More Website Traffic Equal More Sales?
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Latest Posts
8 Proven Ways to Drive Traffic to Your Online Store - Wix.com
How to Grow Site Traffic and Google Ads Leads
Myth or Fact: Does More Website Traffic Equal More Sales?