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SEOs (the people who practice SEO or do it day-to-day as their job) spend years honing their craft and hours keeping up to date with the latest industry trends. So instead, we’re going to cover some need-to-know SEO essentials. Keyword research is the process used to identify keywords that will help drive more traffic to a site.

Relevant keywords might include: Women’s sandals Women’s strappy sandals Flat women’s shoes Women’s shoes 3-inch heel Women’s ankle boots And although these might surface when carrying out keyword research for women’s shoes, relevant keywords would definitely not include: Men’s shoes Children’s shoes Women’s tops So you’d ignore these or filter them out of your research.

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This means it’ll have minimal Domain Authority and will struggle to rank for keywords with any real competition. On the other hand, a site with a DA of, say, 90+ could feasibly go after pretty much any keyword. Countless SEO tools can assist you with keyword research (and you’d be pretty hard-pressed to carry out keyword research without a tool).

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The good news? We’ve worked out a special 14-day trial with Semrush so you can see if this tool is a good fit for your site! After completing keyword research, it’s time to optimize the site, specifically things like title tags and tags and the content (the body of the page) itself.

Your meta title also serves as a call-to-action within the SERPs, enticing people to click through to your site instead of a competitor’s (or it will if you write a good one!) Don’t go overboard on the keyword front, though. Write for clicks first and keywords second. Another key component of optimization is your meta descriptions.

Website crawlers — or auditing tools as they’re also known — will crawl your website, following links and extracting data. They do this in much the same way as a search engine crawler. Unlike search engine crawlers, though, auditing tools are working for you. They tell you what can be improved on your site or what’s just plain wrong with it.

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Here’s an example of information covered in just the summary section of Sitebulb. As you can probably tell, there’s a lot to sink your teeth into. But what do you do with this information? Well, that depends on your level of technical SEO and web development knowledge. You need the first to understand the data the auditing tools provide, and the latter to implement fixes.

Our experts will help create a powerful social media strategy and level up your execution so you can focus on running your business. So you now have the details of many tried-and-tested traffic-driving tactics, but how do you know which ones are right for you? There’s no perfect answer to this.

That said, you can do a few things to help you determine which digital marketing tactics you should be using and what to skip. Your budget. Some of these tactics are free. Some have a cost attached. It should go without saying that you ought to spend some money if you want to be effective at driving traffic to your site, but your budget will help you decide how and where you ought to be allocating that money.

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So you’ve got your site all set up, but you are unsure how to drive traffic to your website? Don’t worry, you are not alone. With so much written about improving traffic, it’s hard to separate what will and won’t work for you. This article does not list every single method of increasing traffic.

It can be literally anything. From what is a meme, to where the best place to live is to why were cornflakes invented: Examples of questions people search on Google The point is: Google and alternative search engines exist to primarily give people answers to questions. If you can answer questions with content on your website, Google will send traffic to your site.

Understanding your audience helps. So does using keyword research tools. (There will be more on how to actually find these questions you should be answering in the keyword research section of this guide later on). But one of the simplest ways to find questions to answer is to Google it.

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It will also: Provide lasting (and compounding) value. Help to educate new customers/clients/readers. Help to build your authority. It may help to attract links. If you want an example of evergreen content, this is something we actually do at Kinsta in our Knowledge Base. Just check out this common technical questions content: An example of evergreen content (common tech questions) by Kinsta These are questions that people are always going to be asking (just make sure that information is up to date).

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The ideal word count for your content is the one that best covers the topic fully. Having said that, it has been observed that longer content works best: Word count vs ranking position in Google (Image source: backlinko. com) So why write long-form content? There are four main reasons why you should: Longer content generally ranks better vs shorter content.

Content is more topically relevant (a Google ranking factor) It can help to convert readers into customers (with things like content upgrades) Although word count does seem to equal better rankings, there are other factors than just content length to consider. If you want an example of long-form content… you are reading one! Long-form content example A list post is an article whose headline features a numbered collection of things.

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Consistency in your content strategy not only keeps you relevant to your audience but also signals to Google that you are on a reliable source of information, Slowly but steadily publishing blog posts is better than a frenzied and erratic posting schedule. And one of the best ways to manage this is with a content calendar.